Friday, February 11, 2011

HOW TO MAKE A CAPITAL RAISING VIDEO THAT'S A MONEY MAKING MACHINE!

- 6 FREE VIDEO TIP PRINCIPALS

By Omer BarSadeh for Vision Film and Television Production

A video is a powerful tool that delivers a message in a very short time. This is especially important when you're trying to communicate an idea to someone who can has the power to invest or sponsor your business. In this instance, you should be short, precise and extremely focused. But above all, you need to create a credible impression and communicate clearly.

It shouldn't take long or be a major effort to create a fund-raising video. Make a solid plan and you can create a tool that will generate you more than you ever dreamed of!

Here are 6 key principals that will turn your video into an engaging, money making machine:

1. UNDERSTAND YOUR IDEA
Define the problem that the world is suffering from and how your new business (service or product) will solve the problem. Deliberate your ideas, mission and concepts. Boil it down and create a 1-line message. By presenting a precise message you'll communicate your intentions clearly and fast. This will be the message that will be the continuous “thread” throughout your video.

2. SHOW THE DETAILS
Show people that are in “pain” and need your idea. Show how nothing in the market is providing the needed solution. Show the commercial potential you service / product has, by presenting projections based on this untapped market.

3. SHOW THE BIG PICTURE
Everyone likes to be part of a life-changing movement. We all love the feeling of making a contribution and a difference. Utilize these emotions and illustrate how your product or service will not just solve a problem, but how it will help a community, a city, an organization, animals, the ecology or a specific group of people.

4. LET THEM DREAM
Let the viewer taste and envision the final result, by drawing a sketch, showing a picture or have someone talking about the "after" moment. This way they'll imagine how they will feel when the project becomes a success.

5. CONVINCE YOURSELF FIRST
Watch the video and become the investor yourself. See if it convinced you. If you felt it in your heart, they probably will too. Remember, people don't invest in a business - they invest in people. Show with the video that not only do you have the vision, but you also have the professionalism and qualities needed to lead the business to success.

6. KEEP IT SHORT
Keep in mind that investors are very busy and have heard hundreds of pitches before. Create a video to will create an impact and create a desire that resonates. More is less in this case. Tease them and leave them wanting to see and learn more from you.

That's it. Now, go and show your video to some friends and family. Ask them to be honest with you, so you can create the best video to get the best results. Make changes as needed. Once done, set up your pitch meetings or distribute on-line. Your money making video is now ready to work for you!

To get more information please visit us at www.visionmovies.com or email us at info@visionmovies.com or just call 888-839-5150

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