DOUBLE your Website's traffic & attract NEW customers!
Video on Social Networking sites and Video Posting sites are quickly becoming THE primary online destination for everyone. It's been reported that 82% of internet viewers watch videos online and 52% of web traffic is video based. Are you losing half of your customers by not using video? We will will show you how and where to use Video to bring you NEW business. And the best part is that video attracts new customers 24 hours a day, every day!
What types of videos should I make?
There are many types of videos you can produce for these sites. Think like your target audience … what would they like to know about your company? What would build their confidence in you and your company?
If you have general marketing videos or corporate branding videos, post those. In fact, any videos that you have for your business that are interesting or engaging should be posted. More is better in this case. Having more content will increase the chances that the audience will connect with you.
Other popular video types are product demonstrations, FAQ help, a tour of your facilities, new product teasers or a video catalog of your products with detailed product information. Also, you can show your human side and compassion by posting videos that show your company's community involvement, demonstrations of your expertise or talent, funny or entertaining events at your company or the process that you use to develop products.
What sites are there to post Videos on?
YouTube is the big player. They own 64% of the video marketplace. But, you still need to utilize all the Video post sites like FaceBook, Google Video, Yahoo Video, Metacafe etc.
These sites bring you real, qualified traffic that paid advertising cannot. Roughly 10 to 20% of the traffic that sees your videos will go to your site or use links that you provide. Of these visitors, 10 to 15% will take action … buying from you or calling you.
These visitors buy from you because of the credibility that the video content gives your business. The relationship your are building with these customers grows with each exposure to your expertise or message. And that means sales grow with it.
How do I post the Video to these sites?
Posting videos to multiple Social Networks and video sharing sites on can be time consuming if you do it one upload at a time. We recommend using a Video Distribution service. They all offer different types of distribution and added value services and tracking. One is sure to be right for you. Most offer some sort of analytics so you can track your traffic and results. Check out their sites for complete breakdowns of the services they provide.
Here are the most commonly used services:
• The favorite is TubeMogul.com. They give you basic, free online “Video Syndication” across all of the video sharing sites. Full featured, Premium services are also available.
• Heyspread.com is a mass distribution service that is a “pay as you go” service.
• Dailymotion.com is simple and just distributes your video across your personal Blog, website and social network profiles.
• In youTube you can do quick, simple video distribution by simply clicking the social network icons under your video.
We hope that this has given you some insight, help and inspiration to go after your audience. This investment in your business is a process you build on. Patience and perseverance will pay dividends into the future. If you need any further advice or help with your Video Production needs, feel free to contact us anytime at info@visionmovies.com or 888-839-5150.
All the best,
Vision Film & Television Production
www.VisionMovies.com
Saturday, April 23, 2011
Pro Video Secrets for Pulling MAXIMUM Traffic
Pro Video Secrets for Pulling MAXIMUM Traffic
If you are a regular reader of our Tip Sheets, you already know that the Internet audience can be found on the Social Network Video sites and Video Posting sites. And, to grow your business, you need to make videos to post on these sites. Sources report up to a 200% increase in Internet traffic when using the right video. But, how do you know what to put in your video to pull the most traffic? Let us give you some inside info that is sure to help. Here are 6 Video Secrets the pros use.
SECRET #1 - BE SPECIFIC ABOUT THE CONTENT, INFORMATION OR MESSAGE IN YOUR VIDEO.
It needs to be current and useful to pull searches. Think like a client who's looking for information. Your information. Also, display the same videos in pages on your website that share similar themes. Have your webmaster load the pages with the proper keywords. Again for consistent search engine recognition. Make your website an information resource for your industry. It makes you an expert, pulls traffic and converts to sales.
SECRET #2 - RESEARCH WHAT OTHERS ARE DOING IN YOUR FIELD IN VIDEO.
See what types of videos, keywords or phrases they are using. What themes or information types they give. Make a short list of the most effective and relevant ones. If there's not a a lot of video content for your industry, look at other videos that your demographic would be attracted to for inspiration.
Also have your webmaster load all the data tags and fields in your video descriptions and titles with these targeted keywords. Be sure to use the keywords or phrases that are reflected in the video content. - Keep your viewers happy, don't mislead.
SECRET #3 - KEEP YOUR VIDEOS SHORT AND TO THE POINT.
You don't want your audience to click away. It's better to have several of your short videos available than one long one. This lets the viewer pick the information that's right for them. And, if they like one video, they will most likely click on your other videos as well. Also, be sure the production level is professional so your audience will take you seriously and to be sure the video doesn't devalue your company. Pro videos deliver a consistency that viewers will appreciate in their subconscious – especially when it's time to buy.
SECRET #4 - BE AN EXPERT.
If you have several major topics that you want to cover, be sure to go into detail on the important, key subjects relevant to your business. The viewers have searched the keywords you are using, you better deliver the info. And, when you do, you will convert the viewer and they will trust you and they will buy from you. It's okay to cover several major topics, just be sure that each is covered completely.
SECRET #5 - BE SUBTLE WITH BRANDING OR MARKETING.
You are building a relationship. Nobody likes to be sold. But, you do need to have your businesses association available to the viewer. Start the video with a simple, quick intro featuring your brand. Make subtle mentions of your company in the video. Close with a friendly reminder of how to contact your company for more information. Link the video wherever possible to your site. Don't go overboard. It's distracting and they'll click on the next video.
SECRET #6 - MAKE YOUTUBE DO THE BORING STUFF.
You get lots of analytic tools with your account on YouTube and many other Video post sites and Social Media sites. Use them! You can see what videos get the most traffic and the viewing habits of your potential customers. See what pulls the most traffic and what has the longest viewing times and cater to that direction.
Follow these simple steps and you'll build a dedicated audience in no time. As it grows, so will your sales! If you need any other advice or Video Production help, please contact us anytime at info@visionmovies.com or 888-839-5150.
All the best,
Vision Film & Television Production
www.VisionMovies.com
If you are a regular reader of our Tip Sheets, you already know that the Internet audience can be found on the Social Network Video sites and Video Posting sites. And, to grow your business, you need to make videos to post on these sites. Sources report up to a 200% increase in Internet traffic when using the right video. But, how do you know what to put in your video to pull the most traffic? Let us give you some inside info that is sure to help. Here are 6 Video Secrets the pros use.
SECRET #1 - BE SPECIFIC ABOUT THE CONTENT, INFORMATION OR MESSAGE IN YOUR VIDEO.
It needs to be current and useful to pull searches. Think like a client who's looking for information. Your information. Also, display the same videos in pages on your website that share similar themes. Have your webmaster load the pages with the proper keywords. Again for consistent search engine recognition. Make your website an information resource for your industry. It makes you an expert, pulls traffic and converts to sales.
SECRET #2 - RESEARCH WHAT OTHERS ARE DOING IN YOUR FIELD IN VIDEO.
See what types of videos, keywords or phrases they are using. What themes or information types they give. Make a short list of the most effective and relevant ones. If there's not a a lot of video content for your industry, look at other videos that your demographic would be attracted to for inspiration.
Also have your webmaster load all the data tags and fields in your video descriptions and titles with these targeted keywords. Be sure to use the keywords or phrases that are reflected in the video content. - Keep your viewers happy, don't mislead.
SECRET #3 - KEEP YOUR VIDEOS SHORT AND TO THE POINT.
You don't want your audience to click away. It's better to have several of your short videos available than one long one. This lets the viewer pick the information that's right for them. And, if they like one video, they will most likely click on your other videos as well. Also, be sure the production level is professional so your audience will take you seriously and to be sure the video doesn't devalue your company. Pro videos deliver a consistency that viewers will appreciate in their subconscious – especially when it's time to buy.
SECRET #4 - BE AN EXPERT.
If you have several major topics that you want to cover, be sure to go into detail on the important, key subjects relevant to your business. The viewers have searched the keywords you are using, you better deliver the info. And, when you do, you will convert the viewer and they will trust you and they will buy from you. It's okay to cover several major topics, just be sure that each is covered completely.
SECRET #5 - BE SUBTLE WITH BRANDING OR MARKETING.
You are building a relationship. Nobody likes to be sold. But, you do need to have your businesses association available to the viewer. Start the video with a simple, quick intro featuring your brand. Make subtle mentions of your company in the video. Close with a friendly reminder of how to contact your company for more information. Link the video wherever possible to your site. Don't go overboard. It's distracting and they'll click on the next video.
SECRET #6 - MAKE YOUTUBE DO THE BORING STUFF.
You get lots of analytic tools with your account on YouTube and many other Video post sites and Social Media sites. Use them! You can see what videos get the most traffic and the viewing habits of your potential customers. See what pulls the most traffic and what has the longest viewing times and cater to that direction.
Follow these simple steps and you'll build a dedicated audience in no time. As it grows, so will your sales! If you need any other advice or Video Production help, please contact us anytime at info@visionmovies.com or 888-839-5150.
All the best,
Vision Film & Television Production
www.VisionMovies.com
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