Your competition has a video, you see similar products on TV - and you feel you should be a part of the equation: you decided you need a video too. But you want it to be different, and decided you want to have a gorgeous model...
Before you decide who it should be based on a picture or a circle-of-friends referrals, here are 4 easy ways to cast the right talent that will make your video very successful:
1. MAKE SURE YOU REALLY NEED A TALENT:
Many times, just because we saw a beautiful host on a TV commercial for a different product, doesn't necessarily means that you need one too. A handsome model showing his hardcore abs might create an opposite impact if you're selling wheelchairs. Many times a good voice over will do.
2. IDENTIFY THE PURPOSE OF THE TALENT:
If you decided you do need a talent, keep in mind that a host should deliver information, and as a third party - create credibility; a beautiful model (male or female) will create either a desire - by using your product or service - to look like them or, on the other hand, by using your product - to get someone like them. Sometimes you'd like to show an opposite example by NOT using your products, such as a heavy person, cosmetic imperfections, etc.
3. UNDERSTAND YOUR TARGET AUDIENCE:
Marketing to a specific audience requires creating a specific image / feeling the audience will connect to and trust. If you're selling a health product, you have to know that usually, the health decision maker for the family would be the wife / mother. If she's convinced, she'll buy it for her parents and friends as well. Understanding that will allow you to seek the talent that will create the biggest impact and get her convinced.
4. MAKE A CHOICE:
Most of us are very busy, but creating an image for your business is extremely important. If you are about to shoot a video and you want it to produce results, make sure it looks great. If someone knows someone, it doesn't mean they are the best fit for you.
There are many talented actors and models out there - from very professionals all the way to talented people who are looking for a break. Here are 2 easy places to browse; free casting websites: www.lacasting.com and www.modelmeyhem.com. After creating your account, you can post your own project and get submissions. Make sure to post the project as a 'NON UNION' if you're not a talent/production union member. ... Now, you can choose the best actor for your production.
5. AUDITION:
Still photographers are doing their job very well by providing talent with amazing head-shots, ones that can often be misleading (!)... To make sure you're choosing the right talent, set up a short casting day and ask them to come in. Set it up at your office, or a public place. Keep in mind that most will not show up if you're setting up a casting call at your home, since it could appear to be an non-legit situation. Ask them to bring a headshot with them, so you can write your comments on the back of it, and remember them better.
As they arrive, have them sign a sign-in sheet, and make sure you have their information such as name, phone no., and email address.
Have a video camera ready. Let the models smile and show their face from all angles, hair, legs, hands or whatever you'll be shooting. If it's a host, prepare a couple of lines before hand, and let them convince you. If it's an acting part, you can bring 2 or more of them together to have a short audition. Always treat the talent with respect - even though it's YOUR first time, for many of them it's their job.
6. MAKE YOUR DECISION:
Now, sit down and go through the audition footage. Using a full size TV or monitor, see how the talent comes across on screen and choose the best one for your production. If you're not sure, have a friend, a colleague or a family member help you choose. Remember: it's not about what you felt in person - it's about what they look like on the screen!
7. TALK TO YOUR SELECTION:
Define a pay rate, set up time, and give them the lines the should memorize in advance. If you need them to paint their nails, cut their hair or shave, make sure to arrange it prior to your shoot date.
That's it, you're all set.
Go and get 'em, tiger!
For more information, advice or help with your video project feel free to visit us at www.visionmovies.com, or email us at info@visionmovies.com or call 888-839-5150.
Omer BarSadeh
President,
Vision Film and Television Production
The leading production company for small and growing businesses.
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